Halston, the iconic American luxury brand, announces the appointment of Marios Schwab as Creative Director effective May 20, 2009. In this role, Schwab will oversee all aspects of design for Halston’s ready-to-wear and accessories collections, and guide forth the image of the brand in its current incarnation. I emigrated to the US in 1978 from Asia when I was an 8 year old little girl– I still remember seeing the images of Halston-esque models on every billboard and magazine and hoping to one day become as quintessentially American chic as them. I am still enamored with all things Halston and am excited to see Marios Schwab’s vision for the brand.
Schwab, 31, studied at Central Saint Martins College of Art and Design in London, and launched his own label in 2005. He started showing his line during London Fashion Week in 2006. While he will continue with his own namesake line, he has plans to relocate to New York to direct the Halston brand. He will helm the design studio, and work with the shoe designer, handbag designer and ready-to-wear design assistants on the main collection. His first collection for Halston will be unveiled next February for Fall 2010.
“While Halston’s DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today,” said Schwab. “Simple, effortless pieces realized via modern fabrics and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now.”
HALSTON is sold at Net-a-porter.com
