I can not tell you how many pairs of expensive designer jeans I have given away in the last few weeks (including J. Brand, Seven, Habitual, and on and on). I am slowly but surely transitioning my entire denim collection to the magical four way stretch world of DL1961 (stands for Denim Limited 1961– the birth year of the creator). They are, hands down, the best fitting jeans with a large array of trendy styles (my new obsession is the patchwork Emma!). I have even convinced my staff to try them. Sharon, who writes mostly for Beauty Snob, bought a pair at my urging and told me it has changed her life, legs, and bum (my response is my favorite four words: “I TOLD YOU SO”.). If you have not tried them you are a fool. I may just make them a required uniform for the Snob staff.
To celebrate the launch of DL1961 Premium Denim’s new blog, The Indigo Standard, and Black Friday, DL1961 is offering 25% off the entire website. Please visit the blog at IndigoStandard.com to get the latest news in fashion, music and city life. Plus, you get great style tips just in time for the holiday season that will make sure that you’re center stage at any occasion!
The Black Friday special will be valid from Friday, November 25 through Monday, November 28.
Log onto www.DL1961.com and enter INDIGO25 at checkout to receive 25% off all styles (my recommendations are the Emma legging jeans and the Joy flare jeans).




















Truth – “If you have not tried them you are a fool”