Swedish fast-fashion giant H&M looks to have another hit on its hand--this time courtesy of Sonia Rykiel. The French "Queen of Knits" launched her second collection (the first being a lingerie line) with a party in Manhattan last week that had all the core looks on display. Previewing them up close for the first time, it's quintessential Rykiel--Parisian chic. The pieces, out February 20 in 250 H&M stores, are whimsical yet wearable. No surprise that color was a key characteristic of the line, which offers a little something for everyone: from adorable bracelets and wedge sandals to flirty cocktail dresses and oversized overalls. There's even a separate children's line for ages 1 ½ to 8 years old. Is it a little kitschy? Undoubtedly. Is the studded beret a little costumey? Yes. But the quality is surprisingly soft and nice to the touch. The key here, as is with all these hi-low collaborations, is to mix and match the pieces with a well-edited eye, natch. The ruffles are signature Rykiel, as are the vertical stripes featured throughout. Take note, ladies: horizontal stripes are not made for every body shape; try, try, try these on. My favorite piece? The rainbow-hued strapless dress is true knit wit! To the trained eye, it screams Rykiel! To everyone else? Très chic!
